What is a TrackBack? It is a great way to engage people on the web, market your business on other sites and drive traffic to your small business blog. Here's how:
1. I saw a post I thought was interesting on the Freshbooks blog and wanted to write about it on my site.
2. I wrote a post about the article on my site and sent a TrackBack to the Freshbooks blog.
3. After sending the TrackBack, a portion of my post along with a link to my post appears on the Freshbooks blog. This allows the conversation to continue and informs others who read the Freshbooks blog that I have written about it on my site. The direct link from the Freshbooks post to my post is an easy way for Freshbooks visitors to read what I have to say at my site.
TrackBacks are a great way to engage the conversation and build traffic to your site. They are easy to use, work nearly flawlessly and are guaranteed to bring visitors to your site interested in what you have to say. So, if you're writing a post based on what you read elsewhere, be sure to send a TrackBack and watch your traffic grow!