Public relations firms are always looking for a special hook to drive more attention to their clients. But would could a public relations firm blog about in order to draw a little attention to themselves without distracting from their clients' messages?
PR firms have a strategic advantage because they have an endless supply of blogging material. A PR blogger needs to establish him or herself as an expert thinker, someone who concocts attention-grabbing tactics, offers expert analysis and does it all right now, on-the-spot.
Daily analysis and insight of the ups-and-downs of various public relations campaigns should be fairly easy for a PR pro as the campaigns play out in the public eye for all to see. Whether it's sports, politics, entertainment or business, the blogging public relations guru can ascend to the top of the pile by simply doing what they do best on a daily basis - offering their sage PR advice and analysis to the world.
Another idea for the PR crowd is to blog about case studies. What has worked for your clients? Has there been a particularly successful campaign that grabbed headlines, hearts and tons of attention? Blog about your big wins. Blog about other people's big wins. Tipping your hat to a competitor for a job well done is an act of pure class and will set you apart from 90% of other practitioners of the dark art of PR, while establising you as someone who knows a quality campaign when you see it.
But, what about all you folks engaged in businesses other than public relations? Could you offer a daily analysis that would demonstrate to prospects that you're a thought leader within your industry? Your insight could open doors with clients, colleagues and competitors. Thing back to your last major achievement or breakthrough client victory. Take what you've learned from your successes, blog about it and let the world benefit from your genius. There may be no easier way to grow your business.