If the first thing that comes to your mind when I say, "architecture," is Art Vandelay, then you can jump ahead to the final paragraph of this post. For those who make their living as architects, and would like to make a better living, read on.
Architecture is something that people interact with all the time. I'm interacting with architecture as I write this post. Because we are all so close to architecture, a blog on the topic by an expert in the field should be easy to craft, right? Well, not so fast. Architecture is not something people go out and buy. I certainly don't visit Google looking to drop a few bucks on a little architecture. Architects have a bit more challenging scenario for their business blogs.
The most obvious post topic for an architect is building reviews. Tell us why that new downtown building is so stunning, or how that giant new mega-mall is an architectural bust. People love buildings and love learning about them. An architectural blog should take this and run with it.
But, what else should our local Art Vandelay write about? I'd like to hear about the psychological and social impacts of architecture. How about tips for small, simple architectural projects at home. An architect could also dispense daily advice on how to better appreciate and enjoy architecture. Of course, architecture is in the news everyday, and that should be considered as a regular source of topics to fuel your blog and your business.
Non-architects that need to be considered a local expert on an issue can learn a few valuable blogging lessons from this post. Look for topics on your niche right in front of you. Whether it's buildings, airplanes, roads or anything else used daily by the masses, if your business is catered around something that people are intimately familiar with, then you should use that positive association to build trust and credibility. Blog generously with reviews, educational back-grounders and information regarding how people can better adopt your business niche into their lives. Show people the interesting aspects of things they see and use every day and they will come back to you every day for more.