Motorcycles breed loyal, independent customers. They're a rare breed, kindred spirits if you will. The Web serves kindred spirits very well because it allows people from anywhere to instantly connect. Think that could help build your little motorcyle shop into a mighty sales machine? Vroom vroom!
Obviously, when dealing with motorcycles, certain brands have more cache than others. If you're lucky enough to be selling the #1 brand of motorcycles in the world, jackpot! You have a waiting list of people to buy your product. If you're selling the countless other brands...well, you'll just need to work and blog a little bit harder.
Tune into those kindred spirit customers. Make sure that all contacts with customers and prospects have a follow-up, a next step, a reason to stay in touch. A motorcycle shop blog can accomplish that for you. Offer real value on your blog in healthy doses to build a loyal audience. Organize charity rides online, develop an email database of riders who sign up at your site, use your blog to give folks more of what they want and they will keep coming back to you.
How about a motorcycle shop that offered exclusive, time-limited accessory deals or a Saturday morning of free maintenance advice and discussion? Give people a reason to come to your blog and to your store and you will see both riding high on the freeway of success!
But, hey, not all of us are motorcycles riders, right? OK, does your product or service appeal to an independent, somewhat eccentric crowd? Can you connect local people together who are interested in what you're doing? Absolutely, and using a flexible, affordable tool like a small business blog is the right way to kick start that crowd-building and develop loyalty among your kindred spirit customers.