Dell Hell - A Thing of the Past or Back to the Future?

Uber-blogger Robert Scoble is applauding Dell's efforts to reach out to its customers, admit the company's mistakes and improve customer service going forward. Granted, there is still along way to go but how many other top-tier companies do you see admiting their mistakes and actively engaging in conversations with customers? That's right - practically none. Dell should be indeed be applauded. Of course, the proof is in the pudding and there will be plenty of sceptics watching Dell very closely over the coming months to ensure that the company is doing what it says it will do. But, Dell does seem sincere in their desire to correct past mistakes and make good on their promised improvements. This is a great example of effective corporate blogging, but it needs to be backed up by effective corporate actions.