I admit it. On Christmas Eve, there I was...bending over to gaze into the warm glass cases at the jewelry store quickly (oops, I mean carefully) picking out a gift for my wife. After finding something nice and making my way through the check-out maze, I had the diamond earings beautifully gift-wrapped for free at the store while enjoying a complimentary cappuccino. As I stood there I thought, "Good thing this guy didn't blog about free gift-wrapping and coffee - this place would be packed!" Blogging promotions and seasonal sales are crucial blog topics for all small businesses but what else could a jewelery store owner blog about?
A diamond blogger (how's that for A-list?) could be explaining the in's-and-out's of precious stones one day then blogging about how to properly insure those treasures the next day. Of course, once they're paid for and insured, your jewelery needs to be cleaned and properly maintained to ensure a lifetime of exquisiteness. An ambitious jewelery store owner could enlighten others on how to correctly clean their jewels or invite blog readers down for a free cleaning, thereby getting people into the store, or even hold a cleaning and maintenance demo.
People truly treasure the jewelry in their lives, especially family heirlooms. I'm a sucker for a good story and family heirlooms tell GREAT stories. Tell their stories and show pictures of the stunning pieces that have made their way through the generations. Give people a chance to talk about themselves, their families and the things they treasure and you will have lifelong customers and profits. How could you, the non-jeweler, get customers talking about themselves and the things they love all within the context of your product or service? Click here to find out.