The bookstore is the perfect place to find passionate, informed customers, ready to spend good money on the latest offerings. It stands to reason that with a customer-base like the one described, all bookstores should be blogging. Many are not (yet), but for those that choose to take the plunge, what should they blog about?
Book reviews are an industry unto themselves. In some cases, a quality review can equal or even outshine the book. Book readers (ahem, book buyers) crave book reviews - reviews help fuel the madness for their tomes! No independent bookstore worth its rent will pass up blogging book reviews. They should even go a step further invite a few rabidly loyal customers to guest blog a book review once-a-month. And what about offering online forums dedicated to a certain book, local authors, etc.?
Speaking of local authors, many bookstores have weekly reading and signings. Can you say "exclusive invitation to blog readers?" I think so, especially if that means more people showing up at readings and standing in the cash register line.
Bookstores have a universe of topics at their fingertips, literally? But, do you have knowledgeable, passionate customers who would like to be a little more involved? Could you make the top 20% of your clients feel a bit more exclusive and in-the-know?
Of course you could - with a blog.