Open source your bakery by giving away recipes of your most popular items. Solicit recipes from visitors. Old, family recipes for baked goods are among the most delicious treats on earth. Get your customers involved and they will loyally re-pay you, and re-pay you and re-pay you.
Top-quality bakeries that do their baking in-house can offer visitors to their blog a true behind-the-scenes look incorporating video, audio and and traditional text-based posts. These bakers are artisans whose fans love to see the masters at work. Offer a people a perspective they don't often see and make it tough to forget your little bakery or any other small business.
For the legions of non-bakers, how could giving your audience a behind-the-scenes peak help build interest and loyalty? A picture tells a thousand words but video tells the true story. And while you're at, don't be shy with what makes you great. Share your brilliance liberally. Engage others so you can share in their brilliance. Get people interested and the money flows with ease.