I picked up the family's Christmas tree over the weekend and, of course, was struck with how bloggy the Christmas tree lot business is. The lot owners were RV'ers who wanted to earn a little extra cash over the holiday season. They hooked up with a tree wholesaler, got the local permit approvals, and voila! - they're in the Christmas tree business. But, business is a bit slow on an empty corner-lot in Fountain Hills, AZ. One way these nice folks could increase their reach, and therefore, their sales, would be to set up a blog for their Christmas tree business. While I was there people were craving information on how to care for their tree once they got it home. Still others would have been better off learning the ins-and-outs of purchasing a Christmas tree before showing up at the lot. Then there were people who needed the basics: where is the lot, what are the hours, what should I bring with me, etc. Answers to all of these questions would be known, plus a sleigh full of kick-butt, hyper-local marketing could be accomplished by simply setting up a temporary small business blog.
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