Blogging isn't just for small businesses anymore. A growing number of corporate CEOs are realizing the benefit and value of blogging. It keeps them connected to their customers, colleagues at all levels, the media and the public in general. These are key contacts which otherwise would probably not be made, and certainly not sustained. Plus, the blog posts are increasingly sincere, revealing and insightful. After all, if the CEO is taking the time to blog, he better not be cranking out puff pieces that sound like they came from the PR department.
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