Spending some quality time on the coast, I've seen many businneses that have great potential for successful blogging. These businesses serve a seasonal crowd who are loyal, wealthy and they LOVE a good beach story. Plus, they're wired and already reading blogs. Blogging for this crowd could provide coastal, resort towns with a known, predictable readership and client base. Many of these businesses are not currently blogging but for a minimal investment they could start speaking to a relevant audience and creating profits to last them through the long, cold winter - the time of year when most of these beach-based businesses end up folding because they haven't been able to generate enough business during the summer to last from Labor Day to Memorial Day.Blogging could begin to change that if the small business owners are willing to listen and learn with an open mind about Web 2.0.