Beach Business Bloggers

Spending some quality time on the coast, I've seen many businneses that have great potential for successful blogging. These businesses serve a seasonal crowd who are loyal, wealthy and they LOVE a good beach story. Plus, they're wired and already reading blogs. Blogging for this crowd could provide coastal, resort towns with a known, predictable readership and client base. Many of these businesses are not currently blogging but for a minimal investment they could start speaking to a relevant audience and creating profits to last them through the long, cold winter - the time of year when most of these beach-based businesses end up folding because they haven't been able to generate enough business during the summer to last from Labor Day to Memorial Day.Blogging could begin to change that if the small business owners are willing to listen and learn with an open mind about Web 2.0.

Comments

[Mike Sansone]

Great advice! Of course, any business would benefit from blogging, but keeping seasonal peaks is a must.

Is it time to begin thinking about the winter holidays already? Indeed it is for retailers and specialty shops. And by beginning a blogsite now, they would be more findable during those months.

Love your pricing structure!

[Cortland Coleman]

Mike,

Repeat seasonal business is so key for those beach-side establishments. What better way for out-of-towners to keep in touch with their favorite beach businesses over the long cold winter than a blog, and develop a core local (native) following?

Great advice regarding holiday businesses. They shouldn't wait too long after Labor Day to get up and running if there not already doing so.

I'm going to profile another beach business in the coming days that is an absolutely prime target for a small business blog. I hope you'll stay tuned for Gus's story.

[Mike Sansone]

Cortland - I'm looking forward to learning about Gus' journey. Have you seen Pajama Market? Great profiles and examples of small business blogs.

http://www.pajamamarket.com/