There is no reason that most small business shouldn't be blogging with the barriers to blogging as low as they are. Yet, there are many still holding out. I offer these business owners a quick list of blog benefits they are missing out on:
1. Exposure - A blog helps "get your name out there" in a big way. More importantly, a blog helps you get in front of people actually looking for your product or service. Your blog will receive quality traffic from people that want to hear about you, learn from you, etc. Your blog gets you local, national and even international exposure for your business.
2. Leadership - Let them learn. As a blogger in your niche market you can stand out among the rest, especially with the insights you have about your industry. Don't hide your genius. Share it with the world through a blog. Their are people looking for high-quality analysis of the issues in your industry. Be the one that provide that analysis and brand yourself as the expert you truly are.
3. Business - The bottom line is all that matters. Your blog can help build your business by attracting customers and prospects to you. Business is just more fun (and a heckuva lot more profitable) when the world is beating a path to your door. Let your blog be your business's front door and pretty soon you will hear opportunity knocking.
The entire list could be much longer, but these top three benefits can have the biggest potential positive impact on your business. Or, they can be the biggest gaping holes for non-blogging businesses. With blogging as easy and affordable as it is, what's stopping you from using a blog to grow your business?