The article linked below is a useful summary of the advertising options available to local, small businesses. The graphic linked here is very compelling.
It shows that nearly 20% of customers are searching for local businesses
online first. Your business needs to be at the top of those results.
Advertising can accomplish that goal. Blogs can also accomplish that
goal with additional benefits. Blogs are sometimes seen as more credible than
bought-and-paid-for advertising; blogs also develop a stable of loyal
readers and, usually, blogs are higher in search engine rankings
than traditional, static Web sites.
Link: StartupJournal | Small Firms Try New Advertising Avenues
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