The two-part Business Week series continues with the second installment. The article is short, but the information is reliable and useful for small businesses. There are also a couple common-sense marketing tips for small businesses that blog. Of course, the first thing a small business owner should do before they setup their blog is to contact me.
"Small companies that have formed alliances with other businesses could launch joint blogs that would help them share the work with others and deliver more interesting content to their readers, Bielobocky suggests. "An interior designer, furniture store, and painting company could form a blog to share current trends in their industries and cross-promote each other. [Just make sure] all parties are equally dedicated to the effort," she says."